Fill empty beds with
AI results + Google
94% of families search online when looking for care. If you’re not on page one of Google, they’re calling your competitor instead.
Specialist local SEO for residential, nursing and dementia care homes.
No strings attached. You’ll get a clear picture of where you stand and what’s possible.
Every Empty Room Is Costing You
More Than You Think
The average private care home loses up to £0 a year for every bed that stays unfilled. And most empty beds aren’t a care problem, they’re a visibility problem.
Families search locally first
Over half of families need a care home within a month. They search “care homes near me” and call whoever appears first. If that’s not you, it’s your competitor.
CQC ratings don't fill beds
Research shows only 19% of families consult inspection reports when choosing a home. They choose based on who they find, who looks credible, and who responds first.
Your competitors are pulling ahead
In some regions, over 1 in 8 care home beds sits empty right now. The homes with the highest occupancy aren’t necessarily the best, they’re just the most visible.
Who we help
We work with private care providers across three core specialisms, each with its own search behaviour and family journey.
Residential care homes
Families comparing local options decide in days. We help your home appear first for residential care searches in your town and surrounding villages.
Nursing homes
Nursing placements often start with a hospital discharge team or a stressed family member Googling at 11pm. We make sure you are the home they find and trust.
Dementia care
Specialist dementia searches are highly local and emotionally driven. We tune your content and Google Business Profile to reach families looking specifically for dementia care.
What Are Your Empty Beds Really Costing You?
Pop your numbers in below and see the real figure, updated instantly as you type.
Revenue you’re losing this year
- Lost this month
- £33,800
- Lost this week
- £7,800
- Per empty bed per year
- £67,600
Based on average UK self-funded residential care fees of £1,300/week (Lottie, 2026).
SEO built specifically for care homes
We don’t do generic digital marketing. Everything we do is built around how families actually search for care, and how Google decides who to show them.
Local search optimisation
Ranking in your town and surrounding areas for the exact searches families use when they need care urgently.
Google Business Profile management
The single biggest driver of care home enquiries. We make sure your profile is optimised, accurate and working hard every day.
Trust-building content
Written for families making one of the hardest decisions of their lives. Content that answers their questions and makes your home the obvious choice.
About CareHomeSEO
"At CareHomeSEO, we come from a background in growth marketing and local SEO. We started focusing on care homes after watching brilliant operators lose self-funding enquiries to competitors who simply showed up first on Google. Most homes aren't properly represented in the results families actually see. Our job is making sure the character and quality of your home comes through across the channels where decisions get made."
Compliance
The rules we work to
Promoting a care home is not the same as selling software. Families are vulnerable, regulators are watching, and the wrong claim can cost a licence. Here is what we hold ourselves to.
United Kingdom
- CQC ratings shown accurately and kept current. No cherry picking, no outdated badges.
- CAP and ASA code. Claims about care, outcomes and pricing must be evidenced.
- UK GDPR and PECR for enquiry forms, call tracking and remarketing.
- Equality Act 2010 and WCAG 2.2 AA for the website itself.
European Union
- GDPR for every enquiry, cookie and analytics tag. Lawful basis on record.
- European Accessibility Act, in force June 2025, applies to most care provider sites.
- Unfair Commercial Practices Directive. No pressure tactics on vulnerable families.
- National regulators set the ceiling. Local inspection ratings are surfaced honestly.
United States
- HIPAA. Resident stories, photos and health detail only with written authorisation.
- ADA Title III. Sites built to WCAG 2.1 AA so families using assistive tech can use them.
- FTC endorsement guides. Reviews are real, incentives disclosed, results not implied.
- State licensure rules on naming, pricing and clinical claims followed per state.
Frequently Asked Questions
Everything you need to know about how we work with private care homes.
Our 90-Day Guarantee
We back everything we do with a guarantee because we know it works.
If we don’t measurably improve your local search visibility within 90 days of starting work, you don’t pay for that month. No arguments, no small print, just results.
Find out where your care home stands, for free
We’ll take a proper look at your current Google visibility, show you what your competitors are doing differently, and give you a clear picture of what’s possible. No cost, no obligation.
We only take on a handful of care homes at a time so every client gets our full attention. We have availability right now.